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destabilization of society. >> you can watch this and other programs online at booktv.org. >> one can't count the times that americans say that we're the best country in the world. what a marvelously stupid thing to say. of all the countries in the world, everybody thinks their country's pretty good. why do we have to believe that we're the best? what does that, what does that mean in -- mean? and why do we have to assert it all of the time? and what does it mean to other people who consume it? american products go around the world, information products go around the world so you're on o
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served by people can be observed by people in every corner of the world. and we teach them not to like us. gratuitously. >> author, activist and transafrica founder randall robinson taking your calls, e-mails, facebook comments and tweets "in depth." three hours live sunday february 3rd, at noon eastern on booktv on c-span2. >> this week "the communicators" visits one of the biggest consumer electronic shows in the world, ces international, in las vegas. it's the first in a series looking at the latest trends in communications, technology tv and the policy issues that accompany them. >> host: so, gary shapiro give us a snapshot of ces international 2013. >> guest: this event has been phenomenal. we've had more companies and more spaces, more innovation and more excitement than ever i can
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recall. you know in these tough economic times it's nice of to have some positive news, and there's a lot out there from all sorts of companies. the big ones like intel and qualcomm and samsung, and the smallest one. we have this area of the show for start-ups with 150 companies with ideas and some people are coming back from there and saying these are really breakthrough technologies, these are great. but it's just the american way you know? you have this ability of anyone to come up with an idea and expose it, and that's why we run this event. it's for anyone. it's not just for -- the big companies actually respect that we have the small companies here, and that's how we run this organization. >> host: where do you see growth in consumer electronics in the next couple of years? >> guest: ing there's growth in several categories. sometimes categories go through a lull and a rise. like we had hd-tv in the video area, there's a little bit of a lull, but i think it's going to get back big with connected tv.
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that's exciting. other areas obviously wireless and mobile. the fcc chairman just made a huge announcement at the show expanding unlicensed spectrum. now, that's not only wi-fi but to all sorts of products ha you can't envisions. the first great product that came from unlicensed spectrum was the garage door opener and the cordless phone and the baby monitor. these are things no one anticipated, and then trl be more because it's getting pretty crowded especially in airports and others it's tough sometimes to use your wi-fi. so that's great. biometric sensing clearly we're shifting forward in robotics, in learning technologies. and we've seen a spike here huge 25% increase in health care electronics, health and well being remote monitoring. we've seen, boy the health care world has converged here in a big way. so there's a lot of areas of growth. you know, obviously, the automobile is becoming huge. we have eight of the ten largest car companies here.
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but there's so much there not only in the entertain entertainment, but also safety. driverless cars is where we're going, but along the way we're getting to collision avoidance systems and we're also doing things focusing you as a driver to make sure you're paying attention and wake you up if you're falling asleep. >> host: gary shapiro, what are some of the policy issues that the consumer electronics association concerns itself with? >> guest: well, we've been really deep here in a very big way, um, being on the cutting edge. so facial recognition, for example, that's an area which is related to privacy somewhat. that is very big. biometric monitoring things like that. al some issues which have come to the -- also some issues which have come to the fore or front getting the best and the brightest here. we have a guy here who started a company from stand stanford, he was from france. he started a company monitoring hearts and kids, all of a sudden
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he's been kicked out of the country. the guy's created a company he's a stanford graduate, so we're going to be fighting very big and strategically on immigration. also we want our companies to be encouraged to invest here, not abrad. so repatriating money that's already taxed to the united states will boost our economy and allow us to create jobs here and maybe could be tie intoed creating an infrastructure bank, but we need some fundamental changes. belief it or not we care more than anything else about the health of the economy, so deficit reduction is really big for us. we support the simpson-bowles, we're the only association that does. it hurts etch, it's shared sacrifice, it's painful even for us but we need stability in our finances as a country, and every responsible business should stand up and say that, and we're urging both sides -- republicans and democrats -- to recognize the pain has to be spread around. there's some things, patent controls that effects innovation.
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basically, people don't produce anything but lawyers. it's not really a good way to get a society. and from the smallest start-up to the biggest economy everyone's saying we need more certainty, you shouldn't be putting people out of work in actively-of run companies if they're don't even think they're breaking someone's patent. there has to be some certainty. >> host: do a lot of members of congress fcc, other officials attend here, and what do you want them to leave with? >> guest: we try to get as many officials as possible. of we have every commissioner from the fcc same thing with the federal trade commission, certainly many members of and congressional staff, the highway safety administration, the consumer product safety, we want people to come here to see the real world. you can't learn in washington when only people with the ask or paid lobbyists are giving you information. that was explained to me by an official, she said we have to come here.
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now, obviously, this is las vegas, but the rules now are so tough that they're allowed 24 hour here, they take red eyes home, but they're working the whole time. 3,000 companies showing products here there's many more companies. we have 35,000 people from outside the united states coming here including many senior government officials from outside the country. they want to toe what's going on -- they want to know what's going on in the innovation. we're the host and we're also a growing, important industry that is making a difference in the future. when you're talking about raising revenue or cutting spending innovation is the answer. innovation is growth, and we have to make sure our government does not hurt innovation. and sometimes they come awfully close. last year we were talking about pipa and sopa, a law rushing through congress because the copper lobby is so strong which would have allowed, basically anyone in the world to shut down any internet web site. and thank god that was stopped. and it was stopped in part because it started here with
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members of congress holding a press conference saying this must be stopped. innovation is too important consumer access to the internet is too important, we have to do something about it. and now that sopa and pipa is dead, it's like name your kid adam. no one will do it ever again. >> host: gary shapiro, do you have an opinion on who you'd like to see replace julius genachowski at the fccing? >> chairman genachowski i called him the spectrum chairman yesterday. he has done a phenomenal job in defining his job as looking towards the future of america in the next 5-10 years and our spectrum needs. and he has pushed the ball forward. i am eager to not see him leave. the commission is there have galvanized as a body. of course, they disagree on some things, but he's united the commission with a mission, and i think they're doing a great job. so i am thrilled that he's there. >> host: well, gary shapiro has a black belt in tae kwon do, and
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from that experience i think the title of his newest book came, "ninja innovation: the ten killer strategies of the world's most successful businesses." gary shapiro explain this title. >> guest: well, i've been using the grade ninja for 20 years, and that is my approach to life. i talk to my employees about it. if you see a wall, you figure out how to get over it, around it, become invisible, come up with a way burrow under it, but don't go back to your boss andrx say i've hit a brick wall. you have to be clever, you have to brxe creative, you have to userx the tools around you.rxrx getting a black belt in karate you have to be disciplined, you have to know wharxt your goal is. karate's -- tae kwon do issxsx actually korean, ninjas arerx japanese. they were alwaysrx outmanned theyrx always hadrx to fight facingrx superiorrx strength, but they wererxrx deliver. they thought outside the pox.rxrx my 30 years in this great industry i have met so many ceos from around the world, big and
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small companies, heads of state, politicians and others and there is something common withrx many of them and that is they are ninjas.bxbx they think outside the box. they ask why not?b8 they assemble a good team.rxrx they recognize that failure is arxrx good thing and you can learnbxbx from it, and sometimes you have to reward failure and risk taking. as i just read today, i think stanley mcchrystal has a book out or something if you'vedúdú never been criticized, you've never done your job. america is about risk taking.eú my first book "the comeback,"dúdú was about what washington should do, and we did very well withdú that. this book is aboutdú whatdúdú companies, individuals and evendúdú governments should do.dú i talk about the difference, fordúdú example, between virginia with its pro-business strategy anddúdú california with its anti-business strategy.dúdú and how that works.dú and i talk about countries. i talk about france, fordú example,dú where innovativedú people, government not so much. very, you know, you have todú speak french, you have to have adú certain amount of content.dú it's very slow. and so i'm talking about
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strategy and techniques ofdúdú different industries companydúdú people can use. >> host: is this written fordúdú businessmen and women?dú >> guest: i wrote my first book for washington, and it became aeúdú bestseller or, and one-third of the sales, i think, were overseas. this book is written for someone starting out as well as a successful businessman. i got great feedback from a fortune 50 ceo that said he's going to require the book with his hr department for executive training. so i'm pretty purposed up. i'm getting great feedback, and also based on the planning things i've done, it's going to do well around the world. >> host: gary shapiro, why the name change from the consumer electronics show international to ces international? >> guest: so we used to be called winter consumer electronics show. we made two big changes. one is we put the international in front. i disapproved it like a marketing person suggested it, but that's so international people felt comfortable coming.
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international people are very important for u.s. events now because the u.s. economy is growing slower than many other economies, and not all the money and attention is here anymore. so we want those international people to come in plus they spend money here while they're here which is good for us. plus, why should our companies have to go aprod when the buyers can come here? so it's a win/win, and the commerce department does a terrific job in working with us as does the las vegas officials here. the ces, though, we've crossed from consumer electronics, there's much more than that here. we're getting the cios the heads of marketing and technology people from virtually every major company in the united states and certainly the world. it's not only wall street that's coming the financial company it's madison avenue, the marketing people it's the car companies. eight of the ten largest car companies are here. we're virtually getting everyone here from around the world involved in information and technology, and that's really important i think for our show it's important for our industry and our country. >> host: is this the largest trade show in the world?
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>> guest: you know by many measures it definitely is. definitely in terms of the amount of innovation in terms of i think the number of exhibitors, definitely the press, we have over 5000 press here. the europeans count people every day they come to a show, so the attendance is a little difficult. europeans count aisles, we only count the space we sell. so we're in a battle sometimes with the europeans as to who's the biggest. we're definitely the biggest innovation show in the world. there's a heavy equipment show every three years, we're the biggest annual event. >> host: gary shapiro, do you have an estimate of how many foreign visitor? you walk the floor here, and it's a huge contingent of foreign visitor. >> guest: absolutely, and it's growing. we're over 30 or 35,000, we'll know in the next couple months when we audit. >> host: gary shapiro is the president and ceo of the consumer electronics association which produces the annual ces international show in las vegas. this is "the communicators" on
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c-span. >> host: well, "the communicators" caught up with fcc commissioner ajit pai here at the international ces in las vegas. commissioner, what have you seen here at the show this year that intrigued you? >> guest: i've seen innovation in action. obviously, there are cutting edge communication devices that everybody would know smartphones and tvs, but to me some of the most interesting applications are if areas where traditionally you wouldn't think of communications innovation as happening. for example, i saw a 3-d printer that was able to print out at the booth that i saw a small figurine which was interesting enough, but then the owner of the company told me, well, this same application is being used by the mayo clinic to print out kidneys that are now being used to transplant into patients whose kidneys have failed. that's an incredible application and one that didn't exist several years ago. similarly, some of the devices that i've seen installed in automotive vehicles and other
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types of vehicles it's really amazing some of the advanced technology they have that will allow people to sense where their cars are, even sense what the relevant speed limit at that part of the rooted is so the car -- road is so the car can adjust. it's really amazing. you see a lot of exciting innovation in action. >> host: when you see all these products in these thousands of booths here, are they within the realm of the fcc regulation world, or should they be? and speak to cars especially with all the new technology coming into this. >> guest: so some of these devices are, and some of them are not. so if something uses the public airwaves spectrum, then it does fall within the fcc's jurisdiction. for example, the fcc might need to take a look at a particular device and make sure that the radio frequency emissions that the device puts out are consistent with our rules. they might have to allocate
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certain spectrum to be used by the device manufacturer. so there are a couple of areas where we do have limited jurisdiction, but by and large i mean whether it's gaming or some of the other applications, our role here is just to sit back and watch american capitalism in action. it's a wonderful thing. >> host: ajit pai when you visit booths and you talk to people within your regulatory world, what do they want to talk to you about? >> guest: some of the bigger picture items on our agenda are the usuals, at least thus far during my tenure; getting more spectrum into the commercial marketplace, updating the commission's rules to make sure ha those rules reflect current technology, not the legacy technology of yesteryear, making sure the commission acts more quickly. as you can see here, things are changing very quickly even during, you know, from the one consumer electronics show to the next. so our regulations, you know, have to be updated as well. i'm hopeful the fcc in the months and years to come can act
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with the same dispatch as some of the manufacturers here. >> host: what's your current thinking on unlicensed spectrum? >> guest: the chairman announced this afternoon that he was going to commence a proceeding to establish more wi-fi spectrum in the 5 gigahertz band. and not to go all wonky on you, but it's particularly well suited for wi-fi because you can have 200 megahertz optimistically, and those channels allow a lot more data to be sent through the pipe, as it were as compared to lowering the band where you have a lot more congestion. also the technical characteristics of that spectrum are very favorable to wi-fi or other unlicensed uses because the wavelength doesn't travel as far, so you don't get a lot of interference as you would lower in the band. so if you think about what consumers want up licensed wi-fi to be used for it's home applications or office applications where the wave doesn't have to travel. they don't want the use a lot of power x that's exactly what 5
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gigahertz promises. so i'm really excited, and i'm looking forward to working with the chairman with the commissioners, with congress and with the american public to make sure we get as much spectrum out there as we can. >> host: what did you talk about on the panel? >> guest: a whole variety of topics. spectrum the incentive auctions are going to occupy a lot of our time, we're in the process of getting comments from the public as to what our rules should be and when we should hold the auction. infrastructure's another big one. i've talked a lot about the transition to what we call an all-ip world or internet protocol. in short it's kind of a lengthy topic, but as we move from an area where you had monopoly providers supplying voice service over copper wires to a situation where we have all sorts of companies providing the same service over an internet protocol-based infrastructure, what is the role of the fcc? the chairman late last year established an internet protocol task force to essentially examine these questions, figure out what are the regulations
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that need to be updated, what policy priorities should we embrace as we move to this all-ip world and finally, what should we do about it? what should we take off the back toes keep on the books? i'm looking forward to being an active participant in that discussion. spectrum and infrastructure, i would say, are the two biggest ones. >> host: here at ces, does washington understand this world? >> guest: i'd like to think that we do, and certainly just being here interacting with a lot of the people who make these devices and provide these services is a part of that. it enables us to better understand what the effects of o our decisions are going to be. when we with talk about spectrum in washington, it's often in the abstract, you hear about the spectrum country p. , and there's not enough to provide this service or that service. when you come here and you see what's possible i was at the qualcomm booth, and we were able to see a wi-fi-enabled shift in the 5 gigahertz band that can allow you to have 300 plus megahertz per second of data input. in short, that would allow you
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to watch h dtv on a wireless device very ease ru. by -- easily. but they can't do that if we make some of the decisions we need to make. so it's important for us to understand there are practical consequences to the regulatory decisions that are made in washington. >> host: fcc commissioner ajit pai, thank you. >> guest: thank you so much for having me. >> host: we're here at the qualcomm exhibit. ms. hicks, we interviewed fcc commissioner ajit pai, and he was praising some brand new qualcomm technology. what is that technology? >> guest: that great technology is what they're doing with 802.11ac which is a new wi-fi standard and that's actually really exciting for both in routers and other types of devices. it's up to 1.3 gigabytes, so really, really fast powerful wi-fi connectivity. and in the smartphones and
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tablets, it's up to 350 megabits per second. so really when you think about downloading videos and surfing the web, you're going to be doing so much more so much faster. >> host: and this was developed by qualcomm? >> guest: yes. >> host: and when will it be on the market? >> guest: it was standdragon 800 which includes 11ac, those devices will be out later this year. >> host: what else is qualcomm exhibiting this year at ces? >> guest: so we talked a little about 11ac snapdragon l800 well, a processer with a powerful graphics processer so it had all of that integrated along with the lte up to 150 megabits with lte, so other connectivity solutions as well as multimedia. we're also doing ultra ld or here at -- hd here at the show with 7.1 audio. that's actually the theaterrer that is behind us. got a great, you know home
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theater or experience where you can really watch cool stuff of off your tablet or smartphone later this year and be able to do a rot -- a lot of great things. >> host: what is qualcomm? what does qualcomm do overall? >> guest: you know, qualcomm does a variety of wireless technologies. we do a lot of things. we were founder of cdma and just do a lot of things. we've added also wi-fi and interactivity on that side. we're at the heart of all the mobile devices with our snapdragon processer and do a lot of things with qualcomm life and health. we've got euphoria which is another application for augmented reality. we do a lot of different varieties to try to make wireless technology at the heart of everyone all the things you want to do and be able to do all kinds of fun stuff as a consumer or, you know, with an oem doing stuff like that. >> host: here at ces there's been a great growth in health technologies. what is qualcomm exhibiting?
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>> guest: so we've got a variety of demonstrations over here leveraging checking your heart rate and how we would tie your heart and your different health, diabetic agnostic things, different testing that really looks at all the different things so that you can really monitor your health, you know on your arm or in your phone in a variety of different ways. >> host: aknee that hix director of mark -- marketing at qualcomm. well, one of the most talked-about and looked-of at items here at ces international 2013 is made by a company called maker bot. and bree pettus is the ceo. what are with we looking at here? >> guest: you're looking at the next industrial revolution. we're -- maker bot is an innovation company and we empower people to innovate so they can change the future. >> host: that said, what are we looking at as far as the equipment? >> guest: so what we've got here at ces this year -- and this is
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our fourth year at ces -- is the next generation of makerbot printers. we've got 3-d printers on the optimized to use a renewable biopalacic, and then we've got the 2x which is an experimental printer. these two tools empower people to make things, and it works by building up layers of plastic until your model is done, and then you take it out of the makerbot and you have something. >> host: and this printer over here is actually working right now, correct? >> guest: right. so it's just finished its 3-d model, and it's cooling down. this is the makerbot replicator 2x, and it's a two-color 3-d printer. it makes things in multiple colors. so you've got red and black
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there, and it's a wonderful piece of machinery for anybody who's creative. >> host: is printer a misnomer? >> guest: you know, i think it's actually, it's a little confusing to people, but a 3-d printer actually works very similarly to a 2-d printer. with a 3-d printer -- 2-d printer you take a virtual document and you make it a physical printer. with 3-d you take a virtual model on your screen and make it a physical model. thai been using this type of technology on a mainframe size and now they have access to it, and they can just have it on their desktop. they can make prototypes, and if they don't like the way it looks, they don't have to show their boss, just throw it away and make another one. it allows innovatives to it iterate. and in the old days this would take like a month to make a
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model. so you could iterate multiple times a year. and it's affordable. >> host: well, we're looking at some more models. are these basically, all doing the same thing? are they the same model? >> guest: so this is our bot farm. this is a wall of makerbot replicator 2s making things. when it's done, we just give them away to people here at ces. and the idea -- that's kind of one of the powers of a makerbot is when you make it, the material's so affordable, the machine is so affordable that if somebody likes it, you can just give it to them. if a bunch of friends turn out, they like the thing you design maybe you should start a business, put this thing out on the market. we've got a guy who did just that. his name is chris, and he has a company called square helper and you can actually buy his makerbot-made product at square
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helper.com. it's a little thing that dose between the scare and your ipad, the square is the thing that allows people to swipe credit cards and it fits into the head phone jack, and one of the problems it spins armed, so he made a little thing that goes between there. very simple but he was going to go the traditional route he would have had to spend $6-$10 thurkz on molds and go with injection molding and then it would take him three to six months to go to market. with a makerbot when there's a new ipad, he can go ahead and change his design and the next day he can be making his products for the or next generation of ipads. this ability to be flexible, to be able to bring something to market really quickly, to be able to make the thing you need right now on your desktop is the power of the makerbot. and it's -- this power when you make things, you get this feeling of accomplishment. and the feeling you get is the
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feeling you get when you're participating in the next industrial revolution. it's a feeling that you can make a difference in the world, that the things that you make you can have, and you can share them with the world. >> host: bre petis, what does a makerbot costs? >> guest: it's super affordable. get one, make things change the world, participate in the next industrial revolution with us. it's going to be a blast. the world is changing, and we're going to just -- and we're going to change it. >> host: where are they made? >> guest: so we make makerbots in brooklyn. we're in brooklyn, new york. and all makerbots are assembled with pride. every one that goes together has the brooklyn spirit in it, that can-do attitude of making thing, things that you love, things that -- makerbot is just such a
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special machine, and it requires people making it that care about it. >> host: bre, what is this material over here? >> guest: this is makerbot plastic, and we have two kinds of material, we have makerbot pla and abs. so it's for the replicator 2 and the abs is for the replicator 2x. >> host: and it's about the thickness of spaghetti. >> guest: yeah. we joke that it's noodles. and this is the material that you feed into the machine to make anything you want. >> host: and what is in your hand? you've been holding this in your hand. >> guest: this is a v6 ford engine block, and ford sent this to us. and you can actually download in this on our web site. and it's the real model for an actual six-cylinder engine that i scaled down and made on my makerbot on a replicator 2. and you know what's so cool? i'm a to

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Book TV
CSPAN January 21, 2013 8:00am-8:30am EST

Jim Bendat Education. (2012) 'Democracy's Big Day The Inauguration of Our President, 1798-2013.'

TOPIC FREQUENCY Us 10, Qualcomm 8, Gary Shapiro 8, Washington 6, Brooklyn 3, Replicator 2, Fcc 2, Bot 2, Ajit Pai 2, America 2, U.s. 2, France 2, United States 1, Makerbot 1, Ing 1, Sopa 1, Ninja 1, The Fcc 1, Samsung 1, Stanley Mcchrystal 1
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